What is sustainable marketing, and why should it matter to your brand? It all starts with a simple question: Can marketing be a force...

I. Introduction Cross media measurement, CMM, is the process of analysing consumer behaviour across different media channels and devi...

The Out of Home (OOH) advertising has been a staple in the world of marketing for decades. It encompasses a range of media types, includ...

It’s no secret that customers today are more individualized than ever before. They expect personalized marketing experiences that cate...

Social media marketing is a powerful tool for businesses, but it's often underestimated in terms of the effort and skill required to exe...

The proliferation of AI solutions will continue to have significant impact on brand management in the coming years. As AI technologies c...